Abstract:

The article examines the dissemination effect of information types and publishing modes on the
micro-blog platforms operated by Chinese publishers, based on a survey of the tweeting and feedback of
22 certified Sina-micro-blogs in a month. The research shows: firstly, the original content is superior to the
reproduced content; secondly, the weak-persuasive content attracts more liking. Moreover, the "Working-day
Effect" is exitiong in the micro-blogs of publishers when examining the relationship between dissemination
effect and tweeting modes.